Prepared for Jaron at Topline Electric LLC · August 2026 · Private link, not published anywhere
Google Ads · Topline Electric

Ads where you only pay when the phone rings

You asked whether we run Google and Meta ads. We do. Here is what I found when I looked at your area, what I would start you on, and what I am not willing to promise you.

See the plan What I found
First, what this actually is

Not the ads you are picturing

When somebody near you searches "electrician near me," there is a block at the very top of the page, above everything else. Two or three electricians, each with a star rating and a button to call. That is a paid spot, and that is where I would put you.

What I would start you on

You are charged when somebody calls you. Not per click. Per call. If nobody calls, you are not billed.

For electricians a call runs somewhere between $25 and $60 depending on how crowded the area is. The national average is about $39, and the cheap end is where competition is thin. Right now almost nobody is competing for that spot where you work.

How many of those calls turn into work comes down mostly to how fast you pick up. Contractors answering inside an hour book around 3 in 10. Wait a day and it is about half that.

What I would not start you on

Regular search ads charge you per click whether the person calls you or not. They work, and they catch searches this other kind does not. But a lead costs closer to $90 there, against $39 for an actual phone call on the other one.

No reason to start there when the cheaper option is sitting open in your area.

What I found

Your county is mostly empty

I went and checked after your email. Here is exactly what shows up right now.

SearchWho is in that top spot
Electrician, MorrisdaleTwo companies, both based in Philipsburg
Electrician, ClearfieldNobody
Electrician, DuBoisNobody
Topline ElectricNot running any of it yet
1

Nobody local is in that spot

The two companies showing around Morrisdale are both out of Philipsburg. There is no Morrisdale electrician in that block at all.

2

You pick your own coverage area

This is not fixed by Google. We choose the towns. So we would set it across the whole county rather than just your back yard.

3

Covering more ground costs nothing extra

Because you are only charged when somebody calls, adding Clearfield and DuBois does not raise your bill. It just gives you more chances to get called.

4

Being close by matters, so distance does too

Google factors in how near you are to whoever is searching. You would show up strongest around home and lighter as you get out toward DuBois. Worth knowing before you judge the results.

This will not stay empty forever. Both of those companies chose Philipsburg as their area. Nothing stops either of them adding Clearfield and DuBois tomorrow, and if they do, it goes from an open spot to something you have to outbid for.

The numbers

What a $400 month looks like

These are ranges from electrical contractors running this kind of ad, not a forecast for your business. What a call costs swings a long way depending on the market, so treat this as a bracket rather than a prediction. Thin markets like yours tend toward the cheaper end.

If you set a $400 ceiling

Cost per call$25 to $60
Calls that would buyroughly 7 to 16
How many become jobsdown to how fast you answer

What that costs you

To Google, for the callsup to $400
To me, to run it$250
Your website, unchangedno change
Out the door, at mostabout $650

The $400 is a ceiling, not a commitment. If ten people call you that month, you pay for ten calls and the rest is never charged. In a county this size you may well come in under it, and that is fine. You are not losing anything by aiming wide.

Your plan

What I would charge

Recommended
Book the Job
Pay-per-call Google ads, managed
$250 / month, once your ads are live
Plus $250 one time to build it and get you through Google's approval
  • Your account built, verified and set live
  • Coverage set across the whole county, not just Morrisdale
  • Messaging and online booking switched on
  • Your profile filled out properly with real job photos
  • A push to get more Google reviews, which directly affects your ranking
  • A monthly report showing what those calls actually turned into
  • A missed call report, because Google watches that too
  • Your rate locked at $250 for as long as you stay on it
  • No contract. Cancel any time with 30 days notice.

You do not pay me a monthly fee while we are waiting on Google. The $250 setup covers building it and getting you approved. The monthly starts the day your ads actually go live. And if Google will not approve you for some reason, I will put that setup toward regular search ads instead, or refund it. You are not out anything if their answer is no.

You are an existing client, so your rate is locked. This is not on our website yet. When it goes up there it will be $500 to set up and $400 a month. You are at $250 and $250, and that holds for as long as you stay on it. Same as when our website plans went up and everyone already with us kept their price.

And I will tell you when to quit. If we are 60 days in and the calls are not there, I will say so and we will stop. I would rather lose the $250 a month than have you paying me for something that is not working. You will hear it from me before you have to ask.

Two separate bills

Google charges you for the calls, on your own card, directly. I never touch your ad money and the account stays in your name. If you ever stop working with me, it is still yours.

Your website is not changing

Your site stays at exactly what you pay now. This is a separate thing on top, and if you drop it later the website carries on untouched.

The work

What you are actually paying me for

Anyone can switch on an ad account. Here is where the money goes.

Once, at the start

Google's verification is the part most people give up on. Licensing, insurance, background checks for you and anyone who goes out on jobs, and a D-U-N-S number a lot of businesses do not know they need. I handle the submission and all the back and forth.

Then I set your coverage area, fill in your services and hours, load real job photos, and switch on messaging and online booking. That last one matters more than it sounds. Booking is one of the things Google looks at, and one of the two companies showing near you right now does not have it turned on.

Every month, three things

A missed call report. Google factors your response time into where you rank. Most contractors never find out they slipped because they were up on a ladder. I will tell you how many calls came in, how many got missed, and what that cost you.

A push on reviews. Review count and score feed straight into your ranking. Cheapest lever either of us has and most people ignore it.

A report on what the calls became. Not how many you got. What a booked job actually cost you. That means I will be asking you which ones turned into work.

Straight with you

What I am not going to promise

Four things I would rather say now than have you find out later

  • I cannot talk down what a call costs. That price is set by demand in your area and there is no lever for it. What I can move is how often you show up and how many of those calls turn into work.
  • Those prices have been climbing. More contractors have moved onto these ads over the last couple of years and lead costs went up with it. Your area is quiet today, but I cannot promise it stays that way.
  • I am not promising you a number of leads. Clearfield County is small. It is possible there simply are not many people searching, and if that turns out to be the case I will tell you rather than keep quiet and keep billing.
  • Google approval is not guaranteed. They check licensing against a national system, and Pennsylvania handles electrical licensing town by town instead of at the state level. I do not know yet exactly what they will ask you for.
  • Answering fast matters more than anything I do. Google factors your response time into where you rank, and most people calling an electrician hire whoever picks up first. If calls go to voicemail, this will not work no matter how well I set it up.
Getting started

What happens next

Google runs its own check before they will put a verified badge next to your name. It is separate from your Google business listing and it goes deeper. Free, but it takes a few weeks, so the sooner it starts the better.

1

You send me three things

Your general liability certificate, whatever license paperwork you have, and whether you already have a D-U-N-S number from Dun & Bradstreet. Many businesses have one without knowing.

2

I submit it to Google

They verify the paperwork and run a background check on you and anyone who goes out on jobs. I will need names for everyone who visits customer homes.

3

I build the account

Coverage area, services, hours, photos, messaging and booking. This happens while Google is reviewing, so nothing is waiting on me.

4

Ads go live

Your monthly starts here, not before. Then we watch it for 30 days before either of us draws any conclusions.

Later, not now

The other two options

You asked about Meta as well. Both of these are worth doing eventually. Neither is worth doing first.

Regular Google search ads

The text ads at the top of the results page. They catch searches the call ads do not reach, but you pay per click whether anyone rings you or not, so leads run closer to $90. Most shops your size are better off putting everything into the call ads until they have outgrown them.

Facebook and Instagram

Nobody scrolling Facebook needs an electrician that minute. It works for the planned jobs instead, generators, panel upgrades, EV chargers. Good once the phone is already ringing from Google.

If the call ads keep you busy, you may never need either one. I would rather find out how much work is actually out there in your county before asking you to spend more.

Questions

Things you are probably wondering

What if I get too busy?
Tell me and I pause it, usually same day. You stop being charged for calls the moment it is off. This is the good problem to have and it costs nothing to hit the brakes.
What if I want to stop altogether?
Thirty days notice, no cancellation fee, nothing to argue about. The ad account is in your name so it stays with you either way.
Who owns the account if we part ways?
You do, and you always did. Your card is on it, your business name is on it, and I have manager access rather than ownership. If we stop working together I come off it and everything stays exactly where it is.
What if the calls are junk?
Some of that is normal on any channel. Google automatically credits back a portion of leads it decides were not real. Beyond that, I rate every lead that comes in, so if there is a pattern, like a service you do not offer or an area you do not cover, we find it and cut it instead of guessing.
Does my website change?
No. Not the site, not the price, not anything. This runs alongside it.
How soon would I see calls?
Google's verification is the long part and it usually runs a few weeks. Once you are approved, calls can start the same week. I will not give you a date until I see how your paperwork goes, because I do not know yet what they will ask for.
Do I have to do anything once it is running?
Answer the phone, and tell me which calls turned into work. That second one takes about two minutes a month and it is what lets me report on jobs instead of just call counts.
On us

You already know how we work

You have been with us a while, so you know what you are getting from the website side. Same outfit, same way of doing things, and the reviews are public if you ever want to point somebody at them.

Read our reviews Our Facebook

Ready when you are

Send me the paperwork and I will get the clock started with Google this week. If you would rather talk it through first, that is easy too.

Email me Call 814-592-4224